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Privacy Policy

Privacy Policy 

Privacy & Cookie Policy
How we protect and use your data
Last updated: January 2025
Version: 1.0
At Brandarchway, we take the protection of your privacy and personal data extremely seriously. This comprehensive privacy and cookie policy explains in detail what data we collect, why we collect it, how we process it, and your rights concerning your personal information. We are committed to ensuring full compliance with the General Data Protection Regulation (GDPR), the UK Data Protection Act 2018, the California Consumer Privacy Act (CCPA), and all other applicable data protection laws worldwide.
1. Company Information and Data Controller
Brandarchway is located at Olga de Haasstraat 513 and registered with the Chamber of Commerce. We are the data controller responsible for the processing of your personal data.
Contact Details:

2. Scope and Application
This privacy policy applies to:

  • All visitors to our website(s) at brandarchway.com and all associated subdomains

  • Users of our mobile applications (if applicable)

  • Subscribers to our newsletters and marketing communications

  • Customers and clients who purchase or use our services

  • Business partners, vendors, and suppliers

  • Job applicants and candidates

  • Anyone who contacts us or whose personal data we process in the course of our business activities

This policy covers all personal data processing activities undertaken by Brandarchway, whether online or offline, including data collected through:

  • Our websites and web applications

  • Mobile applications

  • Email communications

  • Phone conversations

  • Physical documents and forms

  • Third-party platforms and services

  • Social media interactions

  • Events and conferences

  • Business meetings and networking

3. Definitions
For clarity, we define the following terms used throughout this policy:

  • Personal Data: Any information relating to an identified or identifiable natural person

  • Processing: Any operation performed on personal data, including collection, recording, storage, use, disclosure, and deletion

  • Data Subject: The individual to whom personal data relates

  • Data Controller: The entity that determines the purposes and means of processing personal data

  • Data Processor: An entity that processes personal data on behalf of the data controller

  • Consent: Freely given, specific, informed, and unambiguous indication of agreement to data processing

  • Profiling: Automated processing of personal data to evaluate certain personal aspects

  • Pseudonymization: Processing personal data so it cannot be attributed to a specific person without additional information

  • Third Party: An entity other than the data subject, controller, processor, or authorized personnel

4. Categories of Personal Data We Collect
4.1 Identity and Contact Information
Basic Identity Data:

  • First name, middle name(s), last name

  • Title (Mr., Ms., Dr., etc.)

  • Date of birth

  • Gender

  • Nationality

  • Preferred pronouns

  • Marital status (where relevant for services)

  • Username, account ID, customer number

  • Profile photograph or avatar

Contact Information:

  • Primary email address

  • Secondary email addresses

  • Mobile phone number

  • Home phone number

  • Work phone number

  • Fax number (if applicable)

  • Postal address (home)

  • Postal address (work)

  • Billing address

  • Shipping address

  • Emergency contact details (where relevant)

4.2 Professional and Business Information
Employment Details:

  • Current employer/company name

  • Company registration details

  • Industry sector and sub-sector

  • Department and team

  • Job title and role description

  • Professional responsibilities

  • Years of experience

  • Professional qualifications and certifications

  • LinkedIn profile and other professional social media

  • Business website URL

  • Company size and revenue range

  • Decision-making authority level

Business Relationship Data:

  • Customer account history

  • Contract details and terms

  • Service agreements

  • Project information

  • Meeting notes and correspondence

  • Business requirements and preferences

  • Feedback and satisfaction scores

4.3 Financial and Transaction Data
Payment Information:

  • Credit/debit card details (encrypted)

  • Bank account information

  • IBAN/SWIFT codes

  • PayPal or other payment service accounts

  • Cryptocurrency wallet addresses (if applicable)

  • Payment history and records

  • Invoice details and history

  • Outstanding balances

  • Credit limits and terms

  • Tax identification numbers

Transaction Records:

  • Purchase history and order details

  • Product/service preferences

  • Subscription details and renewal dates

  • Refund and cancellation history

  • Discount and promotion usage

  • Loyalty program participation

  • Referral program activity

4.4 Technical and Device Information
Device Data:

  • IP address (IPv4 and IPv6)

  • MAC address

  • Device ID and advertising identifiers

  • Device manufacturer and model

  • Operating system and version

  • Browser type and version

  • Browser language settings

  • Screen resolution and display settings

  • Installed browser plugins and extensions

  • Hardware configuration

  • Mobile network information

  • Internet service provider

Website Interaction Data:

  • Pages visited and content viewed

  • Click-through rates and paths

  • Scroll depth and engagement metrics

  • Time spent on each page

  • Entry and exit pages

  • Referring websites and campaigns

  • Search queries on our website

  • Form interaction and abandonment

  • Download history

  • Video watch time and engagement

  • Heat maps and session recordings

  • A/B test participation and variants

4.5 Location and Movement Data
Geographic Information:

  • Precise GPS location (mobile apps, with permission)

  • Approximate location from IP address

  • Country, region, state, city

  • Postal/ZIP code

  • Time zone

  • Language preferences based on location

  • Store or office visit history

  • Event attendance location data

  • Delivery addresses and zones

4.6 Marketing and Communications Data
Preferences and Engagement:

  • Marketing consent status and history

  • Email subscription preferences

  • Communication channel preferences

  • Topics and products of interest

  • Email open and click rates

  • Campaign response history

  • Newsletter engagement metrics

  • Survey responses and feedback

  • Contest and promotion participation

  • Webinar and event registrations

  • Content download history

  • Social media interactions

Advertising Data:

  • Ad impressions and clicks

  • Conversion tracking data

  • Audience segment membership

  • Interest categories

  • Behavioral targeting data

  • Cross-device tracking information

  • Lookalike audience attributes

  • Custom audience membership

  • Retargeting list membership

4.7 Social Media and Third-Party Platform Data
Social Network Information:

  • Social media handles and profiles

  • Friends/connections (with permission)

  • Social media posts mentioning us

  • Comments and reviews

  • Likes, shares, and reactions

  • Direct messages via social platforms

  • Social login information

  • Profile pictures and cover photos

  • Bio and description information

4.8 Behavioral and Preference Data
User Behavior:

  • Product/service usage patterns

  • Feature adoption and usage

  • Customer journey stage

  • Lifetime value calculations

  • Churn risk indicators

  • Support ticket history

  • Knowledge base article views

  • Community forum participation

  • Product review and rating history

Preferences:

  • Language preferences

  • Currency preferences

  • Time zone settings

  • Accessibility requirements

  • Notification preferences

  • Display and layout preferences

  • Content preferences

  • Product recommendations viewed

  • Wishlist and saved items

4.9 Sensitive Personal Data (Special Categories)
We generally do not collect sensitive personal data unless specifically required. However, in certain circumstances, we may process:

  • Health and medical information (for accessibility accommodations)

  • Dietary requirements (for events)

  • Religious or philosophical beliefs (where voluntarily provided)

  • Trade union membership (for B2B services)

  • Biometric data (for security purposes, with explicit consent)

  • Criminal conviction data (for compliance and security checks)

Such data is only processed with explicit consent or where legally required, with enhanced security measures.
4.10 Children's Data
We do not intentionally collect data from individuals under 16 years of age. If we become aware of such collection, we will:

  • Immediately delete the data

  • Notify the parent or guardian if possible

  • Review our data collection procedures

  • Implement additional age verification measures

5. How We Collect Your Data
5.1 Direct Collection Methods
Website Forms and Interactions:

  • Contact forms and inquiry submissions

  • Newsletter subscription forms

  • Account registration and profile creation

  • Checkout and payment processes

  • Survey and feedback forms

  • Live chat interactions

  • Support ticket submissions

  • Comment sections and forums

  • Content management system inputs

  • API interactions and integrations

Offline Collection:

  • Business cards exchanged at events

  • Paper forms and applications

  • Telephone conversations (recorded with consent)

  • In-person meetings and consultations

  • Trade show and conference interactions

  • Physical mail correspondence

5.2 Automatic Collection Technologies
Cookies and Similar Technologies:

  • HTTP cookies (first-party and third-party)

  • Local storage and session storage

  • Flash cookies (Local Shared Objects)

  • Web beacons and pixel tags

  • Clear GIFs and tracking pixels

  • Browser fingerprinting

  • ETags and cache tracking

  • Device fingerprinting

  • Cross-device tracking technologies

Server Logs and Analytics:

  • Web server access logs

  • Application performance monitoring

  • Error tracking and debugging logs

  • Security and firewall logs

  • Content delivery network (CDN) logs

  • Database query logs

  • API request logs

5.3 Third-Party Sources
Business Information Providers:

  • Dun & Bradstreet

  • LinkedIn Sales Navigator

  • Clearbit

  • ZoomInfo

  • Leadfeeder/Dealfront

  • BuiltWith

  • Crunchbase

  • Industry databases and directories

Marketing and Advertising Partners:

  • Google Ads and Analytics

  • Facebook/Meta Business

  • LinkedIn Marketing Solutions

  • Twitter Ads

  • Microsoft Advertising

  • Amazon Advertising

  • Programmatic advertising platforms

  • Affiliate networks

  • Email append services

Public Sources:

  • Company websites and blogs

  • Public social media profiles

  • Government registries and databases

  • Public directories and listings

  • Press releases and news articles

  • Patent and trademark databases

  • Court records (where legally permissible)

  • Academic and research publications

6. Legal Basis for Processing Your Data
We process your personal data only when we have a valid legal basis. The legal basis depends on the specific processing activity and your relationship with us.
6.1 Consent (Article 6(1)(a) GDPR)
We rely on your freely given, specific, informed, and unambiguous consent for:

  • Sending marketing emails and newsletters

  • Placing non-essential cookies on your device

  • Conducting behavioral advertising and retargeting

  • Creating detailed user profiles for marketing

  • Sharing your data with third parties for their marketing

  • Processing sensitive personal data

  • Recording calls for quality and training purposes

  • Using your image or testimonials in marketing materials

  • Sending push notifications (mobile apps)

  • Accessing device features (camera, contacts, location)

  • Participating in contests and promotions

  • Joining loyalty or referral programs

Managing Consent:

  • You can withdraw consent at any time

  • Withdrawal doesn't affect prior processing lawfulness

  • We maintain records of consent given and withdrawn

  • We regularly review and refresh consent where appropriate

6.2 Contractual Necessity (Article 6(1)(b) GDPR)
Processing necessary for contract performance or pre-contractual steps:

  • Creating and managing your account

  • Processing orders and payments

  • Delivering products and services

  • Providing customer support

  • Sending service-related communications

  • Managing subscriptions and renewals

  • Handling returns and refunds

  • Enforcing terms of service

  • Providing quotes and proposals

  • Onboarding new clients

  • Managing service level agreements

  • Coordinating project delivery

6.3 Legal Obligations (Article 6(1)(c) GDPR)
Processing required by law:

  • Tax reporting and compliance

  • Anti-money laundering (AML) checks

  • Know Your Customer (KYC) verification

  • Maintaining financial records (7-10 years)

  • Responding to legal requests and subpoenas

  • Complying with court orders

  • Meeting regulatory reporting requirements

  • Data breach notifications

  • Employment law compliance

  • Consumer protection law requirements

  • Export control compliance

  • Sanctions screening

6.4 Vital Interests (Article 6(1)(d) GDPR)
Processing to protect vital interests (rare circumstances):

  • Medical emergencies at events

  • Immediate threat to life or safety

  • Disaster response situations

  • Public health emergencies

6.5 Public Task (Article 6(1)(e) GDPR)
Processing for tasks in the public interest:

  • Cooperation with law enforcement

  • Public safety and security

  • Statistical and research purposes (anonymized)

  • Archiving in the public interest

6.6 Legitimate Interests (Article 6(1)(f) GDPR)
We conduct legitimate interest assessments (LIAs) for processing based on our legitimate business interests:
Marketing and Business Development:

  • Direct marketing to existing customers

  • Market research and analysis

  • Lead generation and scoring

  • Customer segmentation and profiling

  • Lookalike audience creation

  • Account-based marketing to businesses

  • Cross-selling and upselling

  • Customer win-back campaigns

  • Brand awareness campaigns

  • Competitive intelligence gathering

Service Improvement and Innovation:

  • Product and service development

  • User experience optimization

  • A/B testing and experimentation

  • Performance analytics and metrics

  • Feature usage analysis

  • Customer journey mapping

  • Quality assurance and testing

  • Bug fixing and troubleshooting

Security and Fraud Prevention:

  • Network and system security

  • Fraud detection and prevention

  • Account security and authentication

  • Abuse prevention and detection

  • Intellectual property protection

  • Asset protection

  • Identity verification

  • Credit risk assessment

Business Operations:

  • Internal administration and record-keeping

  • Business planning and forecasting

  • Mergers and acquisitions due diligence

  • Vendor and supplier management

  • Business intelligence and reporting

  • Cost optimization and efficiency

  • Risk management and mitigation

  • Regulatory compliance management

Customer Relationship Management:

  • Customer satisfaction measurement

  • Loyalty program management

  • Customer lifetime value optimization

  • Churn prediction and prevention

  • Personalization and recommendations

  • Customer success initiatives

  • Account management

  • Relationship mapping

For each legitimate interest, we:

  • Identify the specific interest

  • Assess necessity and proportionality

  • Balance against your rights and interests

  • Implement appropriate safeguards

  • Provide opt-out mechanisms where appropriate

  • Document our assessments

7. How We Use Your Personal Data
7.1 Service Delivery and Management
Account and Relationship Management:

  • Creating and managing user accounts

  • Verifying identity and authenticating users

  • Maintaining customer relationship records

  • Managing permissions and access controls

  • Providing personalized dashboards

  • Tracking service usage and quotas

  • Managing API keys and integrations

  • Coordinating multi-user accounts

  • Handling account transfers and migrations

  • Managing trial periods and conversions

Order Processing and Fulfillment:

  • Processing purchase orders

  • Payment processing and verification

  • Inventory management and allocation

  • Shipping and logistics coordination

  • Delivery tracking and confirmation

  • Digital product delivery

  • License key generation and management

  • Subscription activation and management

  • Renewal processing and notifications

  • Upgrade and downgrade management

Customer Support and Success:

  • Responding to inquiries and requests

  • Providing technical support

  • Troubleshooting and issue resolution

  • Managing support tickets

  • Maintaining support history

  • Providing product training and onboarding

  • Creating knowledge base articles

  • Conducting customer success check-ins

  • Managing escalations

  • Providing account reviews

7.2 Marketing and Advertising
Email Marketing:

  • Sending promotional newsletters

  • Product announcement emails

  • Event invitations and reminders

  • Seasonal campaigns and offers

  • Abandoned cart reminders

  • Win-back campaigns

  • Birthday and anniversary messages

  • Loyalty program communications

  • Referral program invitations

  • Content marketing and thought leadership

Digital Advertising:

  • Display advertising campaigns

  • Search engine marketing (SEM)

  • Social media advertising

  • Video advertising

  • Native advertising

  • Programmatic advertising

  • Retargeting and remarketing

  • Lookalike audience targeting

  • Contextual advertising

  • Affiliate marketing tracking

Personalization and Targeting:

  • Creating customer segments

  • Developing buyer personas

  • Predictive lead scoring

  • Dynamic content personalization

  • Product recommendations

  • Cross-sell and upsell targeting

  • Behavioral targeting

  • Geotargeting and local marketing

  • Account-based marketing

  • Marketing automation workflows

Marketing Analytics and Optimization:

  • Campaign performance tracking

  • ROI and ROAS calculation

  • Attribution modeling

  • Conversion rate optimization

  • Marketing mix modeling

  • Customer acquisition cost (CAC) analysis

  • Lifetime value (LTV) prediction

  • Cohort analysis

  • Marketing qualified lead (MQL) tracking

  • Multi-touch attribution

7.3 Analytics and Business Intelligence
Website and App Analytics:

  • Traffic analysis and reporting

  • User behavior tracking

  • Conversion funnel analysis

  • Page performance monitoring

  • User flow visualization

  • Engagement metrics tracking

  • Content performance analysis

  • Search query analysis

  • Error tracking and monitoring

  • Load time optimization

Business Performance Metrics:

  • Revenue tracking and forecasting

  • Customer acquisition metrics

  • Retention and churn analysis

  • Product adoption tracking

  • Feature usage analytics

  • Customer satisfaction (CSAT) measurement

  • Net Promoter Score (NPS) tracking

  • Customer effort score (CES)

  • Service level agreement (SLA) monitoring

  • Operational efficiency metrics

Market Research and Intelligence:

  • Industry trend analysis

  • Competitive benchmarking

  • Market sizing and segmentation

  • Customer needs assessment

  • Pricing research and optimization

  • Brand perception studies

  • Voice of customer analysis

  • Win/loss analysis

  • Product-market fit assessment

  • Total addressable market (TAM) analysis

7.4 Product and Service Development
Innovation and Improvement:

  • Feature development prioritization

  • User experience (UX) research

  • Usability testing

  • Beta testing programs

  • Product roadmap planning

  • Quality assurance testing

  • Performance optimization

  • Bug tracking and resolution

  • Technical debt management

  • Continuous improvement initiatives

Customer Feedback Integration:

  • Collecting feature requests

  • Analyzing customer suggestions

  • Conducting user interviews

  • Running focus groups

  • Surveying customer satisfaction

  • Monitoring product reviews

  • Analyzing support tickets for insights

  • Identifying pain points

  • Measuring feature adoption

  • Validating product hypotheses

7.5 Security and Compliance
Security Measures:

  • Access control and authentication

  • Intrusion detection and prevention

  • Vulnerability scanning and assessment

  • Security incident response

  • Forensic analysis

  • Threat intelligence gathering

  • Security awareness training tracking

  • Penetration testing coordination

  • Security audit logging

  • Encryption key management

Compliance Management:

  • Privacy compliance monitoring

  • Data protection impact assessments (DPIAs)

  • Consent management and tracking

  • Data subject request handling

  • Breach detection and notification

  • Regulatory reporting

  • Policy compliance monitoring

  • Third-party risk assessment

  • Contract compliance tracking

  • Audit trail maintenance

Fraud Prevention:

  • Transaction monitoring

  • Pattern recognition and anomaly detection

  • Identity verification

  • Payment fraud detection

  • Account takeover prevention

  • Bot detection and mitigation

  • Click fraud prevention

  • Promo code abuse detection

  • Return fraud prevention

  • Credit risk assessment

7.6 Communications and Engagement
Transactional Communications:

  • Order confirmations and receipts

  • Shipping notifications

  • Account updates and changes

  • Password reset emails

  • Security alerts and notifications

  • Payment reminders

  • Subscription renewals

  • Service maintenance notices

  • Terms and policy updates

  • Legal notices

Engagement Programs:

  • Welcome series for new users

  • Onboarding communications

  • Educational content delivery

  • Webinar invitations and follow-ups

  • Community forum notifications

  • User group communications

  • Ambassador program management

  • Case study development

  • Testimonial requests

  • Partnership communications

7.7 Legal and Regulatory Purposes
Legal Compliance:

  • Responding to legal requests

  • Litigation support and defense

  • Intellectual property protection

  • Contract enforcement

  • Dispute resolution

  • Regulatory investigations

  • Law enforcement cooperation

  • Court order compliance

  • Evidence preservation

  • Legal hold management

Record Keeping:

  • Financial record retention

  • Tax documentation

  • Business transaction records

  • Communication archives

  • Audit trails

  • Compliance documentation

  • Training records

  • Incident reports

  • Policy acknowledgments

  • Consent records

8. Cookies and Tracking Technologies
8.1 What Are Cookies and Tracking Technologies?
Cookies are small text files stored on your device when you visit our website. We also use various other tracking technologies:
Types of Tracking Technologies:

  • HTTP Cookies: Small text files stored by your browser

  • Local Storage: Larger data storage in your browser

  • Session Storage: Temporary browser storage cleared when tab closes

  • IndexedDB: Database storage in your browser

  • Web Beacons/Pixels: Invisible images that track email opens and web activity

  • JavaScript Tags: Code snippets that collect user data

  • SDK Tracking: Mobile app software development kit tracking

  • Browser Fingerprinting: Collecting device characteristics for identification

  • ETag Tracking: Using cache validators for tracking

  • Canvas Fingerprinting: Using HTML5 canvas for device identification

  • WebRTC Fingerprinting: Using web real-time communication for tracking

  • Audio/Video Fingerprinting: Using media APIs for identification

8.2 Categories of Cookies We Use
Strictly Necessary Cookies (Always Active)
These cookies are essential for website operation and cannot be disabled:
Cookie NameProviderPurposeDurationType
session_idBrandarchwayMaintains user sessionSessionFirst-party
security_tokenBrandarchwayCSRF protectionSessionFirst-party
load_balancerBrandarchwayServer load distributionSessionFirst-party
cookie_consentBrandarchwayStores cookie preferences1 yearFirst-party
auth_tokenBrandarchwayAuthentication state7 daysFirst-party
cart_idBrandarchwayShopping cart functionality30 daysFirst-party
localeBrandarchwayLanguage preference1 yearFirst-party
timezoneBrandarchwayTime zone settings1 yearFirst-party
Performance/Analytics Cookies
These cookies help us understand how visitors use our website:
Cookie NameProviderPurposeDurationType
_gaGoogle AnalyticsUser identification2 yearsThird-party
_gidGoogle AnalyticsUser identification24 hoursThird-party
_gatGoogle AnalyticsRequest throttling1 minuteThird-party
ga[ID]Google Analytics 4Session identification2 yearsThird-party
gac[ID]Google AnalyticsCampaign tracking90 daysThird-party
_gcl_auGoogle AnalyticsAdWords linking3 monthsThird-party
__utmaGoogle AnalyticsUser/session tracking2 yearsThird-party
__utmbGoogle AnalyticsSession tracking30 minutesThird-party
__utmcGoogle AnalyticsSession trackingSessionThird-party
__utmzGoogle AnalyticsTraffic source tracking6 monthsThird-party
_hjidHotjarUser identification1 yearThird-party
_hjFirstSeenHotjarFirst visit trackingSessionThird-party
_hjAbsoluteSessionInProgressHotjarSession tracking30 minutesThird-party
_hjIncludedInSampleHotjarSampling determinationSessionThird-party
mp_[ID]MixpanelUser analytics1 yearThird-party
amplitude_[ID]AmplitudeProduct analytics10 yearsThird-party
dd_sDatadogSession monitoring4 hoursThird-party
Functional Cookies
These cookies enable enhanced functionality and personalization:
Cookie NameProviderPurposeDurationType
user_preferencesBrandarchwayUser settings1 yearFirst-party
recently_viewedBrandarchwayProduct history30 daysFirst-party
compare_productsBrandarchwayProduct comparisonSessionFirst-party
wishlistBrandarchwaySaved items1 yearFirst-party
chat_historyBrandarchwayChat conversation30 daysFirst-party
form_dataBrandarchwayForm autosave7 daysFirst-party
player_preferencesBrandarchwayVideo player settings1 yearFirst-party
accessibilityBrandarchwayAccessibility settings1 yearFirst-party
Marketing/Advertising Cookies
These cookies track visitors across websites to display relevant ads:
Cookie NameProviderPurposeDurationType
IDEGoogle/DoubleClickAd targeting1 yearThird-party
NIDGoogleAd preferences6 monthsThird-party
1P_JARGoogleAd optimization1 monthThird-party
ConversionGoogleConversion tracking90 daysThird-party
pagead/landingGoogleAd effectivenessSessionThird-party
_gcl_awGoogle AdsAd click tracking90 daysThird-party
_gcl_dcGoogle Campaign ManagerAd tracking90 daysThird-party
_fbpFacebook/MetaAd targeting3 monthsThird-party
_fbcFacebook/MetaAd attribution2 yearsThird-party
frFacebook/MetaAd delivery3 monthsThird-party
trFacebook/MetaConversion trackingSessionThird-party
xsFacebook/MetaSession security3 monthsThird-party
sbFacebook/MetaBrowser identification2 yearsThird-party
datrFacebook/MetaSecurity2 yearsThird-party
wdFacebook/MetaScreen dimensions1 weekThird-party
actFacebook/MetaUser activity90 daysThird-party
c_userFacebook/MetaUser ID30 daysThird-party
presenceFacebook/MetaChat statusSessionThird-party
bcookieLinkedInBrowser identification2 yearsThird-party
lidcLinkedInData center selection24 hoursThird-party
li_gcLinkedInGuest identification2 yearsThird-party
li_mcLinkedInAd targeting2 yearsThird-party
UserMatchHistoryLinkedInAd syncing30 daysThird-party
AnalyticsSyncHistoryLinkedInAnalytics syncing30 daysThird-party
langLinkedInLanguage preferenceSessionThird-party
_pinterest_sessPinterestUser session1 yearThird-party
_pinterest_cmPinterestAd targeting1 yearThird-party
muc_adsTwitterAd tracking2 yearsThird-party
personalization_idTwitterAd personalization2 yearsThird-party
MUIDMicrosoft/BingUser identification1 yearThird-party
MRMicrosoft/BingAd targeting6 monthsThird-party
_uetsidMicrosoft/BingSession tracking1 dayThird-party
_uetvidMicrosoft/BingVisitor tracking16 daysThird-party
ANONCHKMicrosoft/BingAd effectiveness10 minutesThird-party
YSCYouTubeVideo trackingSessionThird-party
VISITOR_INFO1_LIVEYouTubeVideo preferences6 monthsThird-party
CONSENTYouTubeCookie consent2 yearsThird-party
GPSYouTubeMobile location30 minutesThird-party
PREFYouTubePlayer preferences2 yearsThird-party
_rdt_uuidRedditAd tracking3 monthsThird-party
_ttpTikTokAd attribution1 yearThird-party
_tt_enable_cookieTikTokCookie consent1 yearThird-party
tt_webidTikTokUser tracking1 yearThird-party
Social Media Cookies
Enable social media features and content sharing:
Cookie NameProviderPurposeDurationType
Social plugin cookiesVariousSocial sharing buttonsVariesThird-party
oAuth tokensVariousSocial loginSessionThird-party
Share trackingVariousContent sharingVariesThird-party
8.3 Third-Party Tracking Services
We use comprehensive tracking and analytics services:
Google Services Suite
Google Analytics 4 (GA4):

  • Event-based tracking model

  • Cross-platform tracking (web + app)

  • Machine learning insights

  • Predictive metrics

  • Audience building

  • Conversion modeling

  • Privacy-centric design

  • Data retention: 14 months (default) or customized

  • IP anonymization enabled

  • Data processing location: United States/EU

Google Tag Manager (GTM):

  • Container-based tag management

  • Version control and rollback

  • Debug mode and preview

  • Custom HTML/JavaScript tags

  • Trigger and variable management

  • Server-side tagging option

  • Container import/export

  • User permissions management

Google Ads (formerly AdWords):

  • Search advertising

  • Display network ads

  • Shopping campaigns

  • Video advertising (YouTube)

  • App promotion campaigns

  • Smart campaigns

  • Conversion tracking

  • Remarketing lists

  • Customer match

  • Similar audiences

  • In-market audiences

  • Custom intent audiences

  • Demographic targeting

  • Location targeting

  • Device targeting

Google Optimize:

  • A/B testing

  • Multivariate testing

  • Redirect tests

  • Personalization

  • Server-side experiments

  • Integration with GA4

  • Visual editor

  • Audience targeting

Meta (Facebook) Business Suite
Facebook Pixel:

  • Website activity tracking

  • Conversion tracking

  • Custom conversions

  • Standard events tracking

  • Custom events

  • Dynamic ads setup

  • Offline conversions

  • Server-side API

  • Advanced matching

  • Data use restrictions

  • Limited data use mode

Facebook Conversions API:

  • Server-side tracking

  • Improved attribution

  • Data privacy compliance

  • Reduced data loss

  • Browser tracking prevention bypass

  • Enhanced measurement

Instagram Advertising:

  • Feed ads

  • Stories ads

  • Reels ads

  • IGTV ads

  • Shopping ads

  • Collection ads

  • Carousel ads

WhatsApp Business:

  • Click-to-WhatsApp ads

  • Message tracking

  • Conversation analytics

LinkedIn Marketing Solutions
LinkedIn Insight Tag:

  • Website demographics

  • Website retargeting

  • Conversion tracking

  • Lead gen forms tracking

  • Event-specific pixels

  • Account-based retargeting

  • Company page analytics

LinkedIn Matched Audiences:

  • Website retargeting

  • Company targeting

  • Contact targeting

  • Account targeting

  • Lookalike audiences

Microsoft Advertising
Microsoft Clarity:

  • Session recordings

  • Heatmaps

  • Scroll maps

  • Click maps

  • User frustration signals

  • JavaScript error tracking

  • Performance metrics

  • GDPR compliant

  • No sampling limits

  • Free tier available

Microsoft/Bing Ads:

  • Search advertising

  • Shopping campaigns

  • Dynamic search ads

  • Microsoft Audience Network

  • LinkedIn profile targeting

  • Conversion tracking

  • Universal Event Tracking (UET)

Additional Analytics Platforms
Hotjar:

  • Heatmaps (click, move, scroll)

  • Session recordings

  • Conversion funnels

  • Form analytics

  • Feedback polls

  • Surveys

  • User interviews

  • Rage click detection

  • U-turn detection

Mixpanel:

  • Event tracking

  • User profiles

  • Cohort analysis

  • Retention analysis

  • Funnel analysis

  • Flow analysis

  • Impact reports

  • Predictive analytics

  • Data governance

  • GDPR compliance tools

Amplitude:

  • Product analytics

  • User behavior tracking

  • Cohort analysis

  • Retention analysis

  • Revenue analytics

  • Experimentation

  • Recommendations

  • Data taxonomy

  • Governance features

Segment:

  • Customer data platform

  • Data collection API

  • Source integrations

  • Destination integrations

  • Data warehouse sync

  • Privacy management

  • Consent management

  • Data governance

  • Protocols enforcement

Customer.io:

  • Email automation

  • SMS messaging

  • Push notifications

  • In-app messages

  • Webhooks

  • A/B testing

  • Segmentation

  • Journey mapping

  • Event tracking

Leadfeeder/Dealfront:

  • B2B visitor identification

  • Company tracking

  • Lead scoring

  • CRM integration

  • Intent data

  • Behavioral tracking

  • Account-based marketing

  • GDPR compliant identification

8.4 Cookie Management and Your Choices
Browser-Level Controls
Managing Cookies in Popular Browsers:
Google Chrome:

  • Settings > Privacy and security > Cookies and other site data

  • Options: Allow all, Block third-party, Block all, Clear on exit

  • Site-specific exceptions available

  • Incognito mode for session-only cookies

Mozilla Firefox:

  • Settings > Privacy & Security > Cookies and Site Data

  • Enhanced Tracking Protection levels

  • Custom blocking options

  • Container tabs for isolation

Safari:

  • Preferences > Privacy > Cookies and website data

  • Intelligent Tracking Prevention (ITP)

  • Block all cookies option

  • Privacy report feature

Microsoft Edge:

  • Settings > Privacy, search, and services > Cookies and site permissions

  • Tracking prevention levels

  • Site exceptions

  • InPrivate browsing mode

Our Cookie Consent Tool
Consent Management Features:

  • Granular consent by category

  • Consent withdrawal option

  • Consent history tracking

  • Preference center access

  • Cookie scanner results

  • Purpose descriptions

  • Vendor list transparency

  • Data processing locations

  • Retention period information

  • Legal basis disclosure

Third-Party Opt-Out Tools
Industry Opt-Out Platforms:

  • Network Advertising Initiative (NAI): optout.networkadvertising.org

  • Digital Advertising Alliance (DAA): optout.aboutads.info

  • European Digital Advertising Alliance (EDAA): youronlinechoices.eu

  • Google Ads Settings: adssettings.google.com

  • Facebook Ad Preferences: facebook.com/ads/preferences

  • LinkedIn Ad Preferences: linkedin.com/psettings/advertising

  • Twitter Privacy Settings: twitter.com/settings/privacy_and_safety

Impact of Disabling Cookies
Strictly Necessary Cookies:

  • Cannot be disabled

  • Required for basic site functionality

  • No impact on privacy

**Analytics

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