Frequently asked questions

BrandArchway is a B2B marketing consultancy that builds complete marketing capability for companies and then transfers 100% ownership to their internal teams. Unlike traditional agencies that create dependency, we specialize in making companies self-sufficient in marketing within 90 days through our three-phase framework: Brand Co-Pilot (brand foundation), Lead Engine (pipeline generation), and Scaling (team enablement).

Yes, the three phases work together as an integrated system. Brand Co-Pilot provides the foundation that makes lead generation effective. Lead Engine builds the pipeline system. Scaling ensures you can run everything yourself. Skipping phases compromises the entire transformation.

After implementing scalable marketing frameworks across three phases (Brand Co-Pilot for identity/authority, Lead Engine for pipeline generation, and Scaling for team enablement), we:

Document every process, strategy, and decision in detailed playbooks

Train your entire team to run all systems independently

Transfer every template, framework, tool, and piece of knowledge

Provide hands-on support until you're completely self-sufficient

Ensure you can run sophisticated marketing without external help

The outcome:

One investment. Permanent capability. Complete independence.

Your team becomes the marketing engine. You understand everything. You control everything. You own everything.

No black boxes. No recurring fees. No dependency.

Traditional marketing agencies profit from keeping clients dependent through monthly retainers, proprietary methods, and withheld knowledge. BrandArchway operates oppositely—we measure success by how quickly we can make ourselves unnecessary. We document everything, train your team, transfer all knowledge and templates, and leave you completely self-sufficient. One investment, permanent capability, no recurring fees.

Marketing independence means your internal team can run sophisticated marketing campaigns without external help. This includes creating brand strategies, generating leads, running campaigns, optimizing performance, and scaling success—all without agencies or consultants. You own all processes, understand all systems, and control all outcomes.

BrandArchway serves B2B companies, particularly those with €10-100M revenue, who are tired of agency dependency and want to build internal marketing capability. We work especially well with manufacturing, industrial, construction, and technical companies whose superior products are losing to competitors with better marketing.

Brand Co-Pilot is our first phase that establishes your brand foundation. We help you rediscover why your company exists, define your unique market position, build a story your team is proud to tell, and establish authority before asking for market attention. This creates the foundation that makes all other marketing efforts more effective.

The Lead Engine is our systematic approach to pipeline generation. We build frameworks that ensure you're visible where buyers research, identify companies investigating your solutions, nurture prospects through their buying journey, and create perfect handoff between marketing and sales. It transforms cold calling into warm conversations.

Team Enablement is where we transfer complete ownership to your team. We document every process in detailed playbooks, train your team to run all systems, transfer all templates and frameworks, and ensure you can operate everything independently. This is what makes you permanently self-sufficient.

Your team needs to be actively involved throughout the process. This includes participating in training sessions, practicing new skills, providing feedback, and gradually taking ownership. We're building your capability, not doing marketing for you. Expect 5-10 hours per week of team involvement.

The complete transformation takes 180 days. Month 1&2 focuses on strategy and building foundations together. Month 3 to 4 involves implementation of our frameworks. Month 4 till 6 your team will practice under our guidance adn learn to scale the implemented systems. At the end the handover completes with optimization and ensuring full independence.

After 6 months, you're completely independent. You own and operate all marketing systems yourself. We're no longer needed, which is exactly the goal. Some clients choose additional coaching or specialized projects, but the core capability is fully transferred.

Our 180-day framework is designed to create urgency and momentum. However, we're committed to your success—if you need additional support to achieve true independence, we continue until you're self-sufficient. Our reputation depends on your capability, not our timeline.

Our investment varies based on company size and scope but represents a one-time cost rather than ongoing fees. Consider this: typical agencies charge €5,000+ monthly (€60,000 annually). Over 5 years, that's €300,000 with nothing owned. BrandArchway's one-time investment creates permanent capability with infinite ROI.

Calculate your current annual marketing spend (agencies, consultants, freelancers) and project it over 5-10 years. Compare this to our one-time investment. Add the value of faster decision-making, better market understanding, and competitive advantage from owned capability. Most clients see ROI within 6-12 months.

Many clients come to us while still using agencies. We can work in parallel during transition or help you phase out agency dependency strategically. We'll even help you internalize what your agency currently does, ensuring no disruption to ongoing marketing efforts.